Which of the following is NOT an example of measurement?

Which of the following is NOT an example of measurement? 









A. A researcher measuring the amount of beverage people consume with their meals.

B. A researcher classifying people who enter a store based on their gender (male or female).

C. A researcher collecting demographic information of online shoppers visiting a particular web site.

D. A researcher collecting qualitative information about shoppers visiting a retail store.

E. A researcher observing a focus group discussion from behind a one-way mirror.









Answer: E


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