Which one of the following statements about constructs is false?

Which one of the following statements about constructs is false? 










A. Constructs are not directly observable.

B. Measurement of constructs is direct in nature.

C. Customer satisfaction is an example of a construct.

D. Constructs are made up of a combination of several related indicator variables.

E. Construct development begins with an accurate definition of the purpose of the study and the research problem.









Answer: B


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