Which of the following statements is true of differentiated marketing?
a. A company practicing differentiated marketing attempts to satisfy everyone in the market with one standard product.
b. As compared o undifferentiated marketing, differentiated marketing leads to lower inventory and promotional cost.
c. Differentiated marketing approach can appeal to a small company that lacks the financial resources of its competitors.
d. Differentiated marketing helps a company to diversify and reach new customers.
Answer: D