If 'B' represents consumer behavior, 'I' represents interpersonal influences, 'P' represents personal influences, and 'E' represents pressures exerted by outside environmental forces, Kurt Lewin's statement, rewritten to apply to consumer behavior, states that:
a. B = f (I,P).
b. P = f (B,P).
c. B = (I,E).
d. P = (I,E).
Answer is B.
Kurt Lewin's theory of consumer behavior asserts that consumer behavior is a function of personal factors and their interaction with:
a. perceptual forces.
b. learning.
c. innate attitudes.
d. interpersonal influences.
Answer is D.
According to psychologist Kurt Lewin, understanding consumer behavior is facilitated by an understanding of the two key factors of:
a. learning levels and group power.
b. psychological makeup and inputs from others.
c. attitudes and perception.
d. reference groups and group norms.
Answer is B.
Jorge plans to buy a car and discusses the purchase with his parents. Their influence on his buying decision is considered:
a. impersonal.
b. interpersonal.
c. personal.
d. institutional.
Answer is B.
Rachel, an advertising executive, shops for clothing at a trendy store in town. The sales clerk shows her the latest styles in bright prints and bold colors. Although these are the styles worn at her office, she rejects them and purchases traditionally formal clothes in neutrals and black. Rachel's decision is most likely driven by _____ factors.
a. impersonal
b. interpersonal
c. personal
d. institutional
Answer is C.