Which of the following statements reflects Carla's interpersonal determinants concerning her purchase of an Apple computer?
a. She believes you get what you pay for when purchasing products.
b. She perceives that Apple offers the best customer service though her family and friends do not share this opinion.
c. She makes purchases to satisfy the expectations of her family members who insist on buying Apple products.
d. She identifies with the brand and periodically purchases new Apple products.
Answer is C.
The broadest environmental determinant of consumer behavior is:
a. income or purchasing power.
b. educational background.
c. culture.
d. social status.
Answer is C.
The interpersonal influences on consumer behavior include a person's _____.
a. attitudes
b. perceptions
c. family
d. self-concept
Answer is C.
Which of the following is true of culture in the United States today?
a. The basic core values in the American society have changed to collectivism and spirituality.
b. The American culture still emphasizes the importance of family and home life despite changes in the family structures over the years.
c. The marketing strategies that are successful in one state can be extended to other states as well due to lack of diversity among different American states.
d. The U.S. culture is composed of relatively few subcultures compared to other developed nations.
Answer is B.
Which of the following is a core value emphasized by the American culture?
a. Collectivism
b. High power distance
c. Aversion to consumerism
d. Efficiency
Answer is D.