Which of the following would fall under the category of personal determinants of consumer behavior?
a. The culture in which a person is raised
b. The needs and motives of the individual
c. The subculture to which one belongs
d. The reference groups that the individual looks up for guidance
Answer is B
_____ is an imbalance between a consumer's actual and desired states.
a. Need
b. Attitude
c. Affect
d. Equilibrium
Answer is A
A motive is an inner state that directs a person to create:
a. equilibrium between the actual and desired states.
b. excitement in attaining the need satisfaction.
c. equity between the cost and benefits of the need satisfaction.
d. a sense of cognitive dissonance in the process of need satisfaction.
Answer is A
According to Maslow, _____ needs concern essential requirements for survival such as food, water, shelter, and clothing.
a. self-actualization
b. esteem
c. physiological
d. belongingness
Answer is C
Bristol-Myers Squibb, a large pharmaceutical company, has developed a campaign featuring Lance Armstrong promoting their development of cancer drugs. The campaign has a slogan, "Together We Can Prevail." This marketing strategy is being used by the company to satisfy ____ needs in the Maslow's hierarchy of needs.
a. esteem
b. safety
c. self-actualization
d. physiological
Answer is D