Marketing Chapter 6 Multiple Choice Questions - 8

Helene made sure that her company car was equipped with OnStar devices in case she ever has car trouble or gets lost while traveling between appointments. Which level of Maslow's hierarchy of needs is Helene addressing?



a. Social needs
b. Safety needs
c. Esteem needs
d. Self-actualization needs


Answer is B


Be Wise is an insurance firm that helps people save money for retirement and health purposes. It markets its health and life insurance products with a tag line "save for future." Be Wise is trying to address which of the following needs in the Maslow's hierarchy of needs?


a. Esteem needs
b. Safety needs
c. Physiological needs
d. Social needs


Answer is B

In Maslow's hierarchy of needs, _____ needs refer to the desire of a person to be accepted by people and groups important to that individual.


a. self-actualization
b. safety
c. belongingness
d. physiological


Answer is C

According to Maslow, an individual's desire to realize his full potential and find fulfillment by expressing his unique talents and capabilities can be regarded as his _____ needs.


a. self-actualization
b. physiological
c. social
d. esteem


Answer is A

Martin, a marketing manager, contributes toward community development and volunteers for various civic awareness programs. These activities help Martin in satisfying his _____ needs.


a. physiological
b. belongingness
c. self-actualization
d. safety


Answer is C


Marketing Chapter 6 Multiple Choice Questions - 1

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