Marketers can influence the outcome of the evaluation stage of the consumer purchase decision process by:
a. attempting to convince consumers that certain attributes are more important than others in deciding which product to buy from among an array of them.
b. identifying which evaluative criteria are important to the individual, and pointing out which brand best meets those criteria.
c. trying to get the customer to reduce the size of the evoked set to exclude many of the choices.
d. attempting to convince the consumer to spend more than what was budgeted for the purchase to acquire more features they might prefer.
Answer is B
When a consumer begins to feel dissatisfied with a product or service recently purchased, the anxiety they feel is called:
a. cognitive dissonance.
b. functional fixedness.
c. product revaluation.
d. mental set.
Answer is A
At which stage of the consumer decision-making process is cognitive dissonance most likely to occur?
a. Search
b. Evaluation
c. Purchase decision and purchase act
d. Post purchase evaluation
Answer is D
The post purchase evaluation of the consumer decision process attempts to measure the:
a. selling success experienced by the vendor.
b. follow-up effectiveness of the firm.
c. consumer satisfaction with the purchase.
d. advertising influence on the purchase.
Answer is C
Consumers are more likely to experience cognitive dissonance when:
a. the purchase has been made at discount prices.
b. the purchase decision has potential economic consequences.
c. the purchased product has routine uses.
d. the product company offers excellent after-sales service.
Answer is B