The number of alternatives a consumer actually considers in making a purchase decision is referred to as the _____.
a. evoked set
b. postpurchase evaluation
c. evaluative criteria
d. problem space
Answer is A
Product features that consumers consider while choosing among alternatives are known as the:
a. evoked sets.
b. evaluative criteria.
c. heuristics.
d. problem sets.
Answer is B
Sharon is purchasing a food processor and has done an extensive research on all the models available in the market. She is convinced about a particular product and is trying to finalize a store from where to make the purchase. Sharon is in the _____ stage of consumer decision process.
a. purchase decision and purchase act
b. search
c. postpurchase evaluation
d. problem recognition
Answer is A
The evaluative criteria used by consumers in the decision-making process may be:
a. set aside if the consumer finds a better means of making the purchase decision.
b. used to identify alternative brands for consideration and possible purchase.
c. invoked during the first stage of the consumer decision process.
d. objective facts or subjective opinions about the alternatives.
Answer is D
Edward is looking to purchase a laptop as he is not satisfied with the features of his old laptop. He gathers information from his coworkers about the new models available in the market with the desired features and lists down all the available options. The next step in Edward's decision-making process is to:
a. continue looking for more options available in the market.
b. identify the problem he is facing with his current computer.
c. purchase the product from a trusted dealer recommended by his family.
d. compare the prices and features of all the available brands in his list.
Answer is D