When groups establish values and behaviors they deem appropriate for their members, those values and behaviors are called group _____.
a. cliques
b. norms
c. dyads
d. shifts
Answer is .B
The relative position of an individual member in a group is called _____.
a. dyad
b. norm
c. status
d. stereotype
Answer is .C
The Asch phenomenon states that individuals will:
a. follow their personal influences more closely than any other influence.
b. conform to majority rule, even if it contradicts their beliefs.
c. purchase products that the majority deems unfit.
d. avoid problem-solving behavior for all purchases.
Answer is .B
An individual's reference group is most likely to influence his purchase decision while buying a(n) _____.
a. external hard driveb. automobile
c. frozen dinner
d. latte
Answer is .B
Reference groups have a greater impact on the purchasing decision when the:
a. consumer is already established as the opinion leader in the group.
b. product is hard to recognize or see by the group.
c. purchased product is a commonly used commodity.
d. purchase is unique and conspicuous.
Answer is .D