A shift in cultural values away from accumulating material possessions to spending time with family and friends benefit those who market:
a. expensive automobiles.
b. luxury cars.
c. amusement parks and picnic areas.
d. children's designer clothes.
Answer is .C
Cultural differences are particularly important for:
a. firms marketing internationally.
b. local not-for-profit organizations.
c. firms marketing to a specific target market in a single city.
d. firms that are marketing to the same segment of consumers for years.
Answer is .A
Majority of the Hispanic population in the United States originate from _____.
a. Brazil
b. Peru
c. Cuba
d. Mexico
Answer is .D
Which of the following is true of the Hispanic population in the United States?
a. They have mostly descended from families who have lived in the United States for many generations.
b. They tend to be younger than the typical Americans.
c. They are a homogenous group.
d. They are rising in proportion primarily because of their high birth rate.
Answer is .D
Marketing to Asian American consumers is challenging as:
a. they belong to multiple ethnic groups with their own language, religion, and value systems.
b. they have a high acculturation rate.
c. they are widely spread in different regions of the United States.
d. they have considerably less disposable income compared to other minority groups.
Answer is .A