Marketing Chapter 6 Multiple Choice Questions - 9

Joining a local bowling league for social interaction is an attempt to meet _____ needs.

a. self-actualization
b. belongingness
c. physiological
d. safety

Answer is B

Which of the following products is aimed at satisfying the esteem needs of people?

a. Basic goods
b. Cleaning products
c. Auto safety features
d. Luxury watch

Answer is D

Peoples' perception of an object or event results from an interaction between their:

a. likes and dislikes.
b. emotions and thoughts.
c. stimulus factors and individual factors.
d. needs and wants.

Answer is C

Which of the following is most likely to break through a person's perceptual screen?

a. Unique packaging
b. Black-and-white classified ad
c. Simple message, simple background
d. Fewer colors used in an ad

Answer is A

Neuromarketing is defined as:

a. using the Internet to view products on informational websites.
b. selling products solely through the brick and mortar stores.
c. eliciting emotions to motivate people toward a purchase.
d. using data analysis techniques to project consumption data.

Answer is C

Marketing Chapter 6

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