Joining a local bowling league for social interaction is an attempt to meet _____ needs.
a. self-actualization
b. belongingness
c. physiological
d. safety
Answer is B
Which of the following products is aimed at satisfying the esteem needs of people?
a. Basic goods
b. Cleaning products
c. Auto safety features
d. Luxury watch
Answer is D
Peoples' perception of an object or event results from an interaction between their:
a. likes and dislikes.
b. emotions and thoughts.
c. stimulus factors and individual factors.
d. needs and wants.
Answer is C
Which of the following is most likely to break through a person's perceptual screen?
a. Unique packaging
b. Black-and-white classified ad
c. Simple message, simple background
d. Fewer colors used in an ad
Answer is A
Neuromarketing is defined as:
a. using the Internet to view products on informational websites.
b. selling products solely through the brick and mortar stores.
c. eliciting emotions to motivate people toward a purchase.
d. using data analysis techniques to project consumption data.
Answer is C