Which of the following can be categorized under the cognitive component of an attitude?
a. Buying behaviors
b. Emotional reactions
c. Knowledge of the product
d. Value placed upon the product
Answer is C
Food manufacturers often set up tables in grocery stores where customers can sample featured products. The goal of this type of promotion is to specifically influence the _____ component of attitude.
b. emotional
c. cognitive
d. affective
Answer is A
The _____ component of attitude specifically involves tendencies to act in a certain manner.
a. cognitive
b. affective
c. behavioral
d. intellectual
Answer is C
An advertisement that creates warm feelings of goodwill toward the advertiser and his products is altering the _____ component of attitude.
b. behavioral
c. traditional
d. affective
Answer is D
In the learning process, reinforcement is:
a. the expected change in behavior that results from experience.
b. the reduction in drive that results from a proper response.
c. an individual's reaction to a set of cues.
d. any strong stimulus that impels action.
Answer is B