Which of the following actions is shaped by the effective application of learning theory within the marketing strategy context?
a. Repeat purchase behavior
b. Impulse buying behavior
c. Cognitive dissonance
d. Domino effect
Answer is A
While making purchasing decisions, consumers are likely to buy products they believe will move them closer to their _____ self.
a. real
b. neutral
c. actual
d. ideal
Answer is D
In the area of self-concept theory, the real self is:
a. the self which has achieved self-actualization.
b. the way the individual thinks other people see him or her.
c. the individual's personal set of objectives to which he or she aspires.
d. the objective view of the total person.
Answer is D
The looking-glass self is defined as:
a. the objective view of oneself.
b. the way an individual thinks others see him or her.
c. the way an individual views himself or herself.
d. the ideal view one has of oneself.
Answer is B
The purchase decisions for high-involvement products differ from those of low-involvement products as high-involvement purchase decisions:
a. pose little risk to the consumer.
b. require less time and less research on information.
c. require limited problem solving and limited efforts for external searches.
d. pose greater economic and social consequences.
Answer is D