Marketing Chapter 6 Multiple Choice Questions - 13

Which of the following is a low-involvement product?

a. Cars
b. Laptops
c. Stationery
d. Jewelry

C

Which of the following product purchases would most likely require a high-involvement decision?

a. Shampoo
b. Magazine subscription
c. Car
d. Hair dryer

C

Purchases that have substantial social or economic consequences:

a. usually require relatively less investment of time and effort.
b. represent routine purchases that pose little risk.
c. require independent decision making.
d. represent high-involvement purchase decisions.

D

During the search step of the consumer decision process, the consumer:

a. realizes that it is time to make a change from the present situation.
b. develops a set of evaluative criteria to guide the purchase decision.
c. begins to notice favorable word-of-mouth communication about the product.
d. gathers information about the attainment of a desired state of affairs.

D