Which of the following is a low-involvement product?
a. Cars
b. Laptops
c. Stationery
d. Jewelry
C
Which of the following product purchases would most likely require a high-involvement decision?
a. Shampoo
b. Magazine subscription
c. Car
d. Hair dryer
C
Purchases that have substantial social or economic consequences:
a. usually require relatively less investment of time and effort.
b. represent routine purchases that pose little risk.
c. require independent decision making.
d. represent high-involvement purchase decisions.
D
During the search step of the consumer decision process, the consumer:
a. realizes that it is time to make a change from the present situation.
b. develops a set of evaluative criteria to guide the purchase decision.
c. begins to notice favorable word-of-mouth communication about the product.
d. gathers information about the attainment of a desired state of affairs.
D
In which of the following steps of the consumer decision-making process does the marketer try to help prospective buyers identify and identify potential needs?
a. Search
b. Problem or opportunity recognition
c. Evaluation of alternatives
d. Postpurchase evaluation
B