How are standardization strategies defined?
a. Approaches in which global products are developed
b. Approaches that compromise marketing strategies
c. Approaches in which marketing strategies used in international operations will be the same as those being used domestically
d. Approaches in which marketing strategies used in international operations will be different than those used domestically
e. Approaches in which concept testing is delivered to the whole market
Answer: C
Global Business
- What is NOT a tax issue that multinational corporations (MNCs) face?
- What can investors who want to compare one company's profit margin to another company's profit margin utilize?
- What is the goal of the International Accounting Standards Board (IASB)?
- Which of the following best illustrates a function of generally accepted accounting principles?
- Which source of funds to financing international trade and investment is the International Monetary Fund (IMF) a part of?
- How do options contracts hedge exchange rate risk?
- What are two short-term effects of currency movement?
- A successful shoe manufacturer has long been subcontracting production of their shoes to countries such as Vietnam. Which of the following concepts was likely considered when selecting production in this country?
- What is most likely to happen if a computer company decided to own and operate its own fleet of trucks instead of using shipping companies to deliver its computers?
- Why many companies outsource?
- What should a smart company do regarding customer complaints to improve the company's customer service in the future?
- What are international pricing objectives that keep competitors out of a foreign market with low prices?
- Which marketing method uses contests and sweepstakes as the most widely-used promotional technique in foreign markets?
- Which appropriate set of steps should companies follow when developing new products for overseas markets?
- What is one factor that distinguishes market intelligence systems from marketing research?
- Which issues was discussed as a concern during the establishment of North American Free Trade Agreement (NAFTA)?
- Which issues are associated with expatriate compensation?
- What is needed when a U.S. company sends an employee to work in a foreign country for several years?
- What is NOT an issue for a business considering outsourcing and offshoring?
- What is the name for an organizational structure in which people are grouped simultaneously by function and by divisions?
- Which issue can result from creating international divisions in global business?
- What will an organization structure which inhibits people from clearly knowing if they have decision making authority most likely to do?
- What are stateless corporations?
- Smalltown Times newspaper has a norm of "highest quality in journalism." In this context, the newspaper's reporters don't require close supervision to do great journalistic work. What is this norm an example of?