Which appropriate set of steps should companies follow when developing new products for overseas markets?
a. Concept testing, business analysis, market testing, and commercialization
b. Business analysis, evaluation of new product ideas, development, and commercialization
c. Commercialization, business analysis, development, and evaluation of new product ideas
d. Identification of sources of new products, evaluation of new product ideas, development, business analysis, and commercialization
e. Identification of sources of new product ideas, evaluation of new product ideas, concept testing, business analysis, development, market testing, and commercialization
Answer: E