In the diffusion of innovation process, which group is very slow to adopt new products and constitutes one-sixth of the population?
A) innovators
B) early adopters
C) late adopters
D) laggards
Answer: D
In the diffusion of innovation process, which group is very slow to adopt new products and constitutes one-sixth of the population?
A) innovators
B) early adopters
C) late adopters
D) laggards
Answer: D