When marketers embed brand messages in social games, they are seeking to influence consumer behavior through the ________ determinant of diffusion.

When marketers embed brand messages in social games, they are seeking to influence consumer behavior through the ________ determinant of diffusion.

When marketers embed brand messages in social games, they are seeking to influence consumer behavior through the ________ determinant of diffusion.



A) social proof
B) observability
C) compatibility
D) trialability


Answer: B