From a semiotic perspective, every marketing message has three basic components. Which of those components is the sensory image that represents the intended meaning?
A) the sign
B) the object
C) the interpretant
D) the structure
Answer: A
From a semiotic perspective, every marketing message has three basic components. Which of those components is the sensory image that represents the intended meaning?
A) the sign
B) the object
C) the interpretant
D) the structure
Answer: A