The sensory characteristic of a product that sticks with consumers, helping them to remember the product in a unique way, is called the ________.
A) phoneme
B) schema
C) sensory signature
D) interpretant
Answer: C
The sensory characteristic of a product that sticks with consumers, helping them to remember the product in a unique way, is called the ________.
A) phoneme
B) schema
C) sensory signature
D) interpretant
Answer: C