The use of short-term incentives to encourage the purchase or sale of a product or service is called ________.
a. direct marketing
b. sales promotion
c. personal selling
d. public relations
e. publicity
Answer: sales promotion
The use of short-term incentives to encourage the purchase or sale of a product or service is called ________.
a. direct marketing
b. sales promotion
c. personal selling
d. public relations
e. publicity
Answer: sales promotion