Today's consumers do not need to rely on marketer-supplied information about products and services because they can use ________ to seek out a wealth of information.

Today's consumers do not need to rely on marketer-supplied information about products and services because they can use ________ to seek out a wealth of information.



a. marketing communications
b. direct marketing
c. the Internet and other technologies
d. mass market media
e. informative advertising


Answer: the Internet and other technologies