A news story on the resignation of Steve Jobs as CEO of Apple—complete with descriptions of the numerous innovations he pioneered during his tenure—is an example of:

A news story on the resignation of Steve Jobs as CEO of Apple—complete with descriptions of the numerous innovations he pioneered during his tenure—is an example of:


a. a sales promotion.
b. free advertising.
c. demarketing.
d. newspaper advertising.
e. publicity.


ANSWER: e