A potential disadvantage of multisegment targeting is ___ , which occurs when sales of a new product cut into sales of a firm's existing products.

A potential disadvantage of multisegment targeting is ___ , which occurs when sales of a new product cut into sales of a firm's existing products.

A potential disadvantage of multisegment targeting is ___ , which occurs when sales of a new product cut into sales of a firm's existing products.


a. cannibalization
b. synergy
c. positioning
d. demarketing
e. inelastic demand


ANSWER: a