With multisegment targeting, a company could benefit from all of the following EXCEPT:
a. greater sales volume
b. greater product design and management cost
c. higher profits
d. larger market share
e. economies of scale in manufacturing
ANSWER: b
With multisegment targeting, a company could benefit from all of the following EXCEPT:
a. greater sales volume
b. greater product design and management cost
c. higher profits
d. larger market share
e. economies of scale in manufacturing
ANSWER: b