A series of related advertisements focusing on a common theme, slogan, and set of advertising appeals is referred to as a(n):
a. advertising campaign.
b. message strategy.
c. continuity program.
d. flight.
e. creative program.
ANSWER: a
A series of related advertisements focusing on a common theme, slogan, and set of advertising appeals is referred to as a(n):
a. advertising campaign.
b. message strategy.
c. continuity program.
d. flight.
e. creative program.
ANSWER: a