Ad campaigns for Aleve pain reliever emphasize the fact that to get the same relief offered by one Aleve, you would need to take six aspirin of Tylenol and four Advil. These promotions are using the positioning base of:

Ad campaigns for Aleve pain reliever emphasize the fact that to get the same relief offered by one Aleve, you would need to take six aspirin of Tylenol and four Advil. These promotions are using the positioning base of:

Ad campaigns for Aleve pain reliever emphasize the fact that to get the same relief offered by one Aleve, you would need to take six aspirin of Tylenol and four Advil. These promotions are using the positioning base of:


a. product class
b. competitor
c. product user
d. product merits
e. price and quality


ANSWER: b