In 2012, Apple, introduced iCloud, a cloud storage service that stores users data and media on remote computer servers so that they can be accessed on multiple devices and updated from anywhere. Apple is catering to on-the- go consumers who use multiple platforms. This positioning strategy is based on the:

In 2012, Apple, introduced iCloud, a cloud storage service that stores users data and media on remote computer servers so that they can be accessed on multiple devices and updated from anywhere. Apple is catering to on-the- go consumers who use multiple platforms. This positioning strategy is based on the:

In 2012, Apple, introduced iCloud, a cloud storage service that stores users data and media on remote computer servers so that they can be accessed on multiple devices and updated from anywhere. Apple is catering to on-the- go consumers who use multiple platforms. This positioning strategy is based on the:


a. product class
b. price and quality
c. use or application
d. product user
e. competitor


ANSWER: d