Advertisers are often concerned with the noise level in a medium. The medium that is assumed to have the lowest noise level is:
a. radio.
b. television.
c. direct mail.
d. newspaper.
e. magazines.
ANSWER: c
Advertisers are often concerned with the noise level in a medium. The medium that is assumed to have the lowest noise level is:
a. radio.
b. television.
c. direct mail.
d. newspaper.
e. magazines.
ANSWER: c