___ advertising compares two or more specifically named or shown competing brands on one or more specific attributes.

___ advertising compares two or more specifically named or shown competing brands on one or more specific attributes.

___ advertising compares two or more specifically named or shown competing brands on one or more specific attributes.


a. Contrasting
b. Comparative
c. Pioneering
d. Superlative
e. Differentiational


ANSWER: b