An article in BusinessWeek about the reengineered Honda CRV is an example of:
a. a sales promotion.
b. free advertising.
c. direct marketing communications.
d. newspaper advertising.
e. publicity.
ANSWER: e
An article in BusinessWeek about the reengineered Honda CRV is an example of:
a. a sales promotion.
b. free advertising.
c. direct marketing communications.
d. newspaper advertising.
e. publicity.
ANSWER: e