An article in the Wall Street Journal about GM's turnaround strategy and new upcoming product, the Volt, would be an example of:
a. direct selling
b. news marketing
c. publicity
d. event marketing
e. direct marketing
ANSWER: c
An article in the Wall Street Journal about GM's turnaround strategy and new upcoming product, the Volt, would be an example of:
a. direct selling
b. news marketing
c. publicity
d. event marketing
e. direct marketing
ANSWER: c