A(n) ___ designates the medium or media to be used, the specific vehicles, and the insertion dates of the advertising.

A(n) ___ designates the medium or media to be used, the specific vehicles, and the insertion dates of the advertising.

A(n) ___ designates the medium or media to be used, the specific vehicles, and the insertion dates of the advertising.


a. advertising plan
b. media schedule
c. promotion strategy
d. ad outline
e. promotional profile

ANSWER: b