A(n) ___ is a specific communication task that a campaign should accomplish for a specified target audience during a specified period.
a. advertising objective
b. marketing mix
c. media schedule
d. advertising life span
e. promotional mix
ANSWER: a
A(n) ___ is a specific communication task that a campaign should accomplish for a specified target audience during a specified period.
a. advertising objective
b. marketing mix
c. media schedule
d. advertising life span
e. promotional mix
ANSWER: a