___ are promotional exhibits set up at the retailer's location to build traffic, advertise the product, or induce impulse buying. They are targeted to consumers.

___ are promotional exhibits set up at the retailer's location to build traffic, advertise the product, or induce impulse buying. They are targeted to consumers.

___ are promotional exhibits set up at the retailer's location to build traffic, advertise the product, or induce impulse buying. They are targeted to consumers.




a. Point-of-purchase displays
b. Freestanding inserts
c. Indirect demonstrations
d. Direct demonstrations
e. Freestanding kiosks


ANSWER: a