___ is marketing communication activities in which a short-term incentive is offered to induce the purchase of a particular good or service.

___ is marketing communication activities in which a short-term incentive is offered to induce the purchase of a particular good or service.

___ is marketing communication activities in which a short-term incentive is offered to induce the purchase of a particular good or service.


a. Publicity
b. Sales promotion
c. Promotion
d. Advertising
e. Motivation selling


ANSWER: b