M&M's famous slogan, "Melts in your mouth, not in your hand," is an example of a(n):

M&M's famous slogan, "Melts in your mouth, not in your hand," is an example of a(n):

M&M's famous slogan, "Melts in your mouth, not in your hand," is an example of a(n):


a. unique selling proposition.
b. advertising objective.
c. basis for lifestyle strategy.
d. promotional mix.
e. basis for comparative advertising.


ANSWER: a