The main premise of ___ planning is that advertising works by influencing the brand choice of people who are ready to buy.

The main premise of ___ planning is that advertising works by influencing the brand choice of people who are ready to buy.

The main premise of ___ planning is that advertising works by influencing the brand choice of people who are ready to buy.


a. stealth
b. guerrilla
c. pulsing
d. recency
e. seasonal


ANSWER: d