Unlike advertising that establishes or maintains a company's identity, ___ advertising touts the benefits of a specific good or service.

Unlike advertising that establishes or maintains a company's identity, ___ advertising touts the benefits of a specific good or service.

Unlike advertising that establishes or maintains a company's identity, ___ advertising touts the benefits of a specific good or service.


a. selective
b. cooperative
c. advocacy
d. image
e. product


ANSWER: e