Which of the following statements about the selection of media for advertising is true?
a. Creative planning for an ad that goes on a billboard is the same as the planning for an ad that runs on television.
b. The media selection is typically unrelated to the advertising objectives.
c. The appeal and executional style of the ad often affect the media selection.
d. Creative work is finished before the media are selected.
e. Media selection is the first step in developing an advertising campaign.
ANSWER: c