Which public relations tool involves a company spending money to support an issue, cause, or event that is consistent with corporate objectives?
a. Advocacy
b. Lobbying
c. Product placement
d. Sponsorship
e. Underwriting
ANSWER: d
Which public relations tool involves a company spending money to support an issue, cause, or event that is consistent with corporate objectives?
a. Advocacy
b. Lobbying
c. Product placement
d. Sponsorship
e. Underwriting
ANSWER: d