Which type of reference group influence has decisions about specific brands or activities are affected as individuals compare themselves to group members?
Answer: comparative influence
3800
- which regional subculture is most conservative? which is most liberal?
- which regional subculture is known as the "heartland of America"?
- what is the largest regional subculture making up over 37% of the population? what is the smallest one making up under 18%?
- which marketing group is very focused on staying fit, career changes, dating, and exploring technology?
- which marketing group likes to be given options, and is willing to switch brands for things like easy packaging assuming equal quality?
- which marketing group are workaholics, and are healthier and wealthier than previous generations?
- which marketing group focuses on careers for women?
- which marketing group has the biggest purchasing and consumption power?
- what market group was born in btw the years of 1946-1964 post wwII?
- what are people and institutions that teach the ways of a culture known as?
- what refers to the process of movement and adaptation to one country's cultural environment by a person from another country?
- which ethnic subculture is brand loyal to familiar, high quality brands and are willing to spend more money for brand named products?
- which ethnic subculture is aka "swappable shopaholics"?
- which ethnic subculture has strict traditional gender roles?
- which ethnic subculture views social harmony and relationships over independence and individuality?
- which ethnic subculture is the wealthiest and most educated minority?
- which ethnic subculture has very petite women?
- which ethnic subculture saves more money than any other consumer group?
- which ethnic subculture is the most technically oriented over all ethnic groups?
- which ethnic subculture is very brand conscious but not brand loyal?
- which ethnic subculture wants to form connections with brands that embrace their culture?
- which ethnic subculture has stereotypical sex roles?
- which ethnic subculture's adolescents are more inclined to adopt their parents religious beliefs?
- which ethnic subculture views family, loyalty, and a strong support system as honoring the family?
- which ethnic subculture makes up over 67% of the civilian labor force?