NAIMMCQ 3800 Which type of reference group is a group of consumers who share a set of social relationships based on usage of or interest in a product?

Which type of reference group is a group of consumers who share a set of social relationships based on usage of or interest in a product?

3800

Which type of reference group is a group of consumers who share a set of social relationships based on usage of or interest in a product?

Answer: brand community

NAIMMCQ

Which type of reference group is a group of consumers who share a set of social relationships based on usage of or interest in a product?

Which type of reference group is a group of consumers who share a set of social relationships based on usage of or interest in a product?

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