NAIMMCQ 3800 Which type of reference group is a group of consumers who share a lifestyle and who can identify with each other because of a shared allegiance to an activity or product?

Which type of reference group is a group of consumers who share a lifestyle and who can identify with each other because of a shared allegiance to an activity or product?

3800

Which type of reference group is a group of consumers who share a lifestyle and who can identify with each other because of a shared allegiance to an activity or product?

Answer: consumer tribes

NAIMMCQ

Which type of reference group is a group of consumers who share a lifestyle and who can identify with each other because of a shared allegiance to an activity or product?

Which type of reference group is a group of consumers who share a lifestyle and who can identify with each other because of a shared allegiance to an activity or product?

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