Ad hoc is a Latin word, meaning ________.

Ad hoc is a Latin word, meaning ________.

A) out of chaos
B) from one, many
C) by that very act
D) with respect to a specific purpose
E) and the rest

Answer: D

Which MIS subsystem is also called a DSS?

Which MIS subsystem is also called a DSS?

A) a marketing decision support system
B) a delivery system for standardized data
C) a data support system
D) detailed systems for standardization
E) a distant system for data

Answer: A

Marketing research conducted on the popular TV program Seinfeld, starring Jerry Seinfeld, was used to illustrate:

Marketing research conducted on the popular TV program Seinfeld, starring Jerry Seinfeld, was used to illustrate:

A) how marketing research always correctly identifies a product or service that will be popular in the marketplace
B) when marketing research should not be used
C) when marketing research predicts a failure yet there is success
D) when marketing research predicts a failure and there is a failure
E) why marketing research may not be applied to all fields, such as entertainment

Answer: C

What is the purpose of the "internal reports system" subsystem of the marketing information system?

What is the purpose of the "internal reports system" subsystem of the marketing information system?

A) to obtain everyday information about pertinent developments in the environment
B) to supply collected data that may be accessed and analyzed using tools and techniques that assist managers in decision making
C) to gather information generated by internal reports, which includes orders, billing, receivables, inventory levels, stock-outs, among others
D) to generate the particular information needed for the specific situation
E) to gather information not gathered by the other MIS component subsystems

Answer: C

Which of the following marketing information subsystems gathers information about events and happenings "outside" the firm?

Which of the following marketing information subsystems gathers information about events and happenings "outside" the firm?

A) marketing research
B) marketing intelligence
C) internal reports system
D) consumer information support system
E) external environment reporting system

Answer: B

What is the purpose of the "marketing intelligence system" subsystem of the marketing information system?

What is the purpose of the "marketing intelligence system" subsystem of the marketing information system?

A) to obtain everyday information about pertinent developments in the environment
B) to supply collected data that may be accessed and analyzed using tools and techniques that assist managers in decision making
C) to gather information generated by internal reports, which includes orders, billing, receivables, inventory levels, stock-outs, among others
D) to generate the particular information needed for the specific situation
E) to gather information not gathered by the other MIS component subsystems

Answer: A