Which of the following statements best describes the relationship between quality management and product strategy?
1. a. Product strategy is set by top management; quality management is an independent activity.
2. b. Quality management is important to the low-cost product strategy, but not to the response or differentiation strategies.
3. c. High quality is important to all three strategies, but it is not a critical success factor.
4. d. Managing quality helps build successful product strategies.
5. e. Companies with the highest measures of quality were no more productive than other firms.
Answer: d