Which of the following contents of a marketing plan specifically presents the expected financial payoff from the plan ?
A. Objectives
B. Projected profit-and-loss statement
C. Current situation and trends
D. Executive summary
Answer: B
Which of the following contents of a marketing plan specifically presents the expected financial payoff from the plan ?
A. Objectives
B. Projected profit-and-loss statement
C. Current situation and trends
D. Executive summary
Answer: B