According to a survey of industrial salespeople, which of the following was considered the most ethically troubling situation or practice salespeople would like addressed by company policy?

According to a survey of industrial salespeople, which of the following was considered the most ethically troubling situation or practice salespeople would like addressed by company policy?










a. Giving physical gifts such as free sales pro-motion prizes.
b. Using the firm's economic power to obtain premium prices or other concessions from buyers.
c. Making statements to an existing purchaser that exaggerate the seriousness of the problem in order to obtain a bigger order or other concessions.
d. Seeking information from purchasers on competitor's quotations for the purpose of submitting another quotation.
e. Giving preferential treatment to customers who are also good suppliers.














Answer: C


Sales Management

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