Requirement for Effective segmentation: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs.

Requirement for Effective segmentation: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs.

Requirement for Effective segmentation: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs.









a. Differentiable
b. Actionable
c. Substantial
d. Accessable














Answer: A